Submitted by: Matthew Bass

Business owners beware! That constant barrage of email and other forms of advertising pushing directory submission services is a waste of money. You know the ones, they tell you that they’ll submit your sites to hundreds of Internet directories for $29.95 (or other various prices). I’m sure most of them do what they say, and do in fact submit your site to all of those directories, but the simple truth is that the service they’re offering isn’t worth the price they’re charging.

Here’s why. When was the last time that you used an Internet directory to search for what you’re looking for instead of a search engine? You use search engines like Google, Yahoo and Bing right?

So, should you do directory submission for your site? Absolutely, but not to the thousands of useless directories that have ravaged the Internet in recent years. Directories are a dime-a-dozen these days and the vast majority of them aren’t worth your time and won’t provide much value in your website search engine ranking. Some of the directories that I recommend that every valid business needs to be in are ones like Business.com, DMOZ, Best of the Web, etc.

[youtube]http://www.youtube.com/watch?v=CseO1XRYs9I[/youtube]

Your reason for submitting these is two-fold: First, someone browsing those directories may see your site and contact you. Secondly, those sites are trusted by the search engines and a little link juice will be passed on to your site as a result of being listed in those prominent directories. Good links pointing to your site means better search engine rankings, more visitors to your website and more sales, leads, etc. if you’ve built your website correctly.

There are a host of other directories and social media sites that would be beneficial based on your particular business. Which directories related to your profession are prominent? One simple way to find professional directories is to search in Google for “your profession” + professional directory. Get creative with your searching and you’ll be sure to find some great directories.

Also, check into the professional associations that you’re already a member of to see if they have member profiles that allow a link to your website. One that should come to mind for everyone immediately is your local chamber of commerce membership. Make the most out of your profile in these organizations.

Here’s an alternative if you’re not weary about mass directory submission yet, and still have $29.95 burning a hole in your pocket. Spend it on something besides mass directory submissions. For example, you could get a decent writer to write an article for you about a product or service that your business sells. Make sure the article adds something of value to your potential customers if they take the time to read it. Take that article and post it on your website. Use it to begin building your reputation in your industry that you are in fact the go-to person for that product or service. Send a link to all of your prospects and customers – share the valuable information with them. Modify it slightly and use it as a press release (with a link back to your website).

About the Author: Matthew Bass is the CEO of

SEOFIX.com

– a search engine optimization company dedicated to helping small businesses by providing excellent

small business seo

services at affordable rates.

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Thursday, July 3, 2014

Ian Narev, the CEO of the Commonwealth Bank of Australia, this morning “unreservedly” apologised to clients who lost money in a scandal involving the bank’s financial planning services arm.

Last week, a Senate enquiry found financial advisers from the Commonwealth Bank had made high-risk investments of clients’ money without the clients’ permission, resulting in hundreds of millions of dollars lost. The Senate enquiry called for a Royal Commission into the bank, and the Australian Securities and Investments Commission (ASIC).

Mr Narev stated the bank’s performance in providing financial advice was “unacceptable”, and the bank was launching a scheme to compensate clients who lost money due to the planners’ actions.

In a statement Mr Narev said, “Poor advice provided by some of our advisers between 2003 and 2012 caused financial loss and distress and I am truly sorry for that. […] There have been changes in management, structure and culture. We have also invested in new systems, implemented new processes, enhanced adviser supervision and improved training.”

An investigation by Fairfax Media instigated the Senate inquiry into the Commonwealth Bank’s financial planning division and ASIC.

Whistleblower Jeff Morris, who reported the misconduct of the bank to ASIC six years ago, said in an article for The Sydney Morning Herald that neither the bank nor ASIC should be in control of the compensation program.

Wednesday, May 17, 2006

The two Australian mine-workers, who were trapped for 14 days underground in a collapsed mine, have signed a media deal reportedly worth AUD$2 million for their story of survival. Local media reports that the lucrative deal, announced by the Nine Network, is believed to be the “highest ever paid to secure news talent”. A planned TV special will be the outcome of a deal secured by Publishing and Broadcasting Limited (PBL), which owns the Nine Network.

Miners Todd Russell and Brant Webb were entombed nearly a kilometre underground following a cave-in on April 25 at the Beaconsfield Gold Mine in Tasmania. A third miner, Larry Knight, was killed in the rock-fall. The two survivors trapped in a wire cage, survived by drinking water seeping through rocks until rescuers managed to dig a small tunnel to deliver fresh food and water. Their tale has captured the attention of the nation, with media corporations fighting for exclusive rights to the miners’ story.

The Nine Network’s chief executive Eddie McGuire said under the PBL deal, Woman’s Day, the Australian Women’s Weekly and the Bulletin magazines would also have access to the men. The Nine Network has announced it would broadcast a two-hour special with entitled “The Great Escape.”

Another deal is expected to be brokered with U.S. media. Mr McGuire said the deal would not restrict the pair from selling their story to CNN, the US Today Show and Good Morning America, who have all reportedly made contact with Mr Russell and Mr Webb this week.

Under the PBL deal, Woman’s Day, the Australian Women’s Weekly and the Bulletin magazines would also have access to the men, Mr McGuire said. Nine says it also wants the footage and photographs taken by the miners during their ordeal. The footage remains in the hands of the mining company.

The men, who were rescued on May 9, have not spoken publicly about the time they spent trapped underground.

See Wikipedia article: Beaconsfield mine collapse

Sunday, February 14, 2010

University of Cambridge security expert Professor Ross Anderson has blasted the EMV system used worldwide for credit and debit card transactions, and known in the UK as Chip and PIN, after his research team discovered a serious vulnerability. The group were able to carry out purchases using a card, even without knowing the associated personal identification number (PIN), by using a “man-in-the-middle” attack.

Retail terminals at the point of sale require the cardholder to insert their card and enter their secret PIN before a transaction can be authorised. They then communicate with the microchip built in to the card itself, which holds the PIN. If the correct number has been given, this chip returns a standard verification code (0x9000) to the terminal.

In the researchers’ attack they inserted a genuine card into a second reader, connected to a laptop. The laptop is linked by thin wires to a fake card, which is inserted into the retailer’s terminal. The laptop relays the communications between the terminal and the stolen, but genuine, card, up until the stage where the PIN is to be checked. At this point it intercepts and responds with the verification code, no matter what number was entered. The retailer’s terminal then believes that the correct PIN has been entered, and the card can be told that a signature was used to verify the cardholder instead.

Their technique has been tested successfully on cards from six different issuers: Bank of Scotland, Barclaycard, Co-operative Bank, Halifax, HSBC and John Lewis.

All the banks are lying. They are maliciously and wilfully deceiving the customer […] The system is not fit for purpose.

The group say that not much technical skill is required for the attack, and suggested the equipment needed could be kept in a backpack, with the wires to the fake card running down a user’s sleeve. They believe the equipment could be miniaturised to the size of a remote control.

“In practice how this attack would work is that one reasonably technically skilled person would build a device that carries out the attack and then sell this equipment on the internet just like criminals already do,” said Dr Steven Murdoch who worked on the project.

Professor Anderson claimed that the attack could already be in use by criminals. “We have many examples of people who have had their cards stolen and then purchases made using the chip and pin,” he said. “They are adamant they didn’t use it but if the banks say chip and pin has been used you have to pay. I think many of these people would have been victim of the kind of technique we have developed.”

He was scathing about bank claims that the system was secure. “The banks are wrong. All the banks are lying. They are maliciously and wilfully deceiving the customer. If there was any justice then the police would be looking into this. The system is not fit for purpose.”

Consumer group Which? have also called for an investigation, stating that in a recent survey one in seven people said that money had been taken from their accounts without authorisation. Around half of these did not have the money refunded by the bank.

“We want the banks to look into these potential flaws,” said Cathy Neal from Which? Money, “because we have had many examples where the banks have said a pin was used and the customer said it hasn’t.”

Over 90 percent of UK card transactions at point-of-sale use chip and PIN, according to the UK Payments Administration. The attack does not affect ATM transactions, which use different standards. Mark Bowerman, a spokesman for the group which represents card companies, said that there was no evidence the attack was in use and emphasised that card fraud had fallen with the introduction of chip and PIN.

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We strongly refute the allegation that chip and PIN is broken

“We are taking this paper very seriously, as maintaining excellent levels of card security is paramount,” he said. “However, we strongly refute the allegation that chip and PIN is broken.”

The research paper has been made available as a working draft, and is due to be published at the IEEE Security and Privacy Symposium in May 2010. Members of the banking industry were informed of the vulnerability in early December last year.

byAlma Abell

For many pet owners, their dog or cat is just another member of the family. This means that they want to ensure they have the very best in everything, including their grooming. However, with all the different services offering pet grooming in Olathe, KS, it may be difficult to know which one is right for your pet. Some tips to help you make the right decision regarding your pet’s groomer are highlighted here.

Ask People You Know

Chances are that if you own a pet, you know other pet owners as well. Start with these individuals, and ask them who they use for pet grooming in Olathe, KS. This will provide you with some vital information in regard to the groomer that you choose for your pet.

Do Your Homework

Once you have a list of several potential names, you can begin to research the groomers a bit more. This can be done by visiting their website, which any reputable business should have, and contacting the actual business. When you do this, consider if they have a professional site or if they answer the phone in a professional manner. This will help ensure you are finding a quality and reputable service for pet grooming for your dog or cat.

Ask Questions

Once you have found a few quality candidates you should ask them some questions regarding their techniques and products. Be sure to ask each groomer the same questions, as this will provide you with a good tool for comparison. Some questions you may want to ask include:

* Do they have separate grooming areas for dogs and cats?

* What type of products do they use on the animals?

* How the animals are kept when they are not being groomed?

When you know about the services that are offered, you can be sure that you have found the very best groomer for your needs and the needs of your pet. For more information regarding how to find a great pet groomer, contact Falcon Valley Animal Hospital. Here you find vital information of what to look for in a pet grooming service.

Tuesday, November 3, 2009

An elderly man in Scotland has died after contacting the H1N1 virus, or swine flu. The Scottish Government made the confirmation of the information on Monday.

The victim is said to have been suffering from underlying health problems. He came from the NHS Fife area. With the death of this victim, the number of deaths that have occurred in Scotland from the virus has now reached 30.

Nicola Sturgeon, the Scottish Health Secretary, made a statement about the incident, and encouraged eligible persons to receive antiviral vaccines. “My deepest sympathy goes to the patient’s loved ones at this sad time,” she said.

“H1N1 can be devastating in a small number of cases but fortunately the vast majority of people only suffer fairly mild symptoms and make a full recovery. However, we must all remain vigilant and I would underline the importance of maintaining hygiene standards and urgently seeking medical advice if you believe you are at greater risk of influenza complications.”

Thursday, December 7, 2006

The New Zealand Government has tabled the Therapeutic Products and Medicines Bill, despite unprecedented political opposition.

In 2003 the Hon Annette King signed a Treaty with Australia agreeing to hand control of the natural health products sector over to an Australian regulatory body, however she needs to pass enabling legislation in New Zealand. “This will be a world-class joint scheme designed to regulate the safety, quality, effectiveness and promotion of therapeutic products in both New Zealand and Australia. That includes the regulation of complementary and alternative medicines, over-the-counter and prescription medicines, medical devices, blood and blood products and tissues and cellular therapies,” Ms King said.

Twice the Bill has been thrown out by select committees, but the Government is determined to ram it through Parliament, according to the New Zealand Health Trust.

“Late tonight the Bill was finally tabled, with no announcement from the Minister,” said Amy Adams, spokesperson for the Trust, “Clearly the Minister is keen to sneak it into Parliament under cover of the silly season, in the hope that she can keep it under the public’s radar.”

“I welcome the support of a majority of the House who want to see the Bill go to Select Committee where New Zealanders can have their say,” Ms King said.

The NZ Health Trust conducted research earlier this year which showed 62% of New Zealanders used natural health products. “This Bill represents a massive and irreparable change to the way we make rules for New Zealand dietary supplements,” Mrs Adams said.

“Under the proposed regime, well over a million New Zealand consumers would find the choice of products adversely affected, and experience cost increases. So you can see why the Government is trying to sneak this into the House without any fuss – they don’t want the public to know.”

All the political parties except Labour have pledged their opposition the proposal, despite some intense lobbying by Australian and New Zealand officials.

“It is a very serious thing to hand sovereignty over your country over to another nation,” Mrs Adams said. “And all the other political parties see the sense in making sure the sector is regulated from New Zealand – not as a minor state of Australia.”

Ms King said: “The Bill… ensures that New Zealand will have an equal say in the setting up and running of the new Authority and joint scheme.” The new authority will be like a crown-owned entity and will have to provide an anuual report and a statement of intent to parliament each year.

By Jason Tarasi

Undoubtedly, how to make money is one of my favorite topics, and likely yours too. We’ve all heard dozens of ideas for how to make money on the internet. One of the most revolutionary of these ideas is using resell rights. The three main types of resell rights are standard resell rights, master resell rights and private label rights. Each type has its own set of rights and limitations with private label rights being the least restrictive. The ways that you can use your resell rights to make money is dependent on the terms of your licensing agreement; however, here are some excellent ideas for methods of making money with resell rights.

Reselling Products

The most simplistic method of making money with resell rights is to simply resell the products to which you have rights. This is advantageous because in most cases, the resell rights give you the ability to reproduce and resell a product without any inventory or development costs. If you have private label rights, you can even customize and rename the product and sell it as yours just as if you had developed it.

[youtube]http://www.youtube.com/watch?v=R7bcBOh2cG0[/youtube]

Bundling Products

If the resell rights that you have allow products to be sold in bundles, you can resell them along with other products as a package deal with a lower price than what would be charged for the products if they were sold separately. This is a great up-sell technique that increases a buyer’s perceived value and can significantly increase your sales volume and relatively, your revenue.

Giving Away Products

When you have non-restricted resell rights you can usually give products away as a bonus to customers who spend a certain amount of money on other items, or as a bonus to add value to another product offering. Bonus items are very popular in internet marketing and the sale of information products. By offering bonus items for a ‘limited time’, you can also create a sense of urgency which results in impulse buys that can truly skyrocket your sales. If you have private label rights, you can customize your products that you give away for the purpose of lead generation or driving traffic to your websites.

Reselling Resell Rights

Some licensing agreements allow you to resell resell rights to a product. If you engage in reselling resell rights, you do need to be absolutely certain that the licensing agreements you issue do not violate the licensing agreement you have made with the original seller of the resell rights. When you resell resell rights, you can set your stipulations regarding the rights in the license as long as they adhere to the rights and restrictions that you are subject to. With private label rights, again, the reselling of resell rights can benefit you if you provide information in the product that will redirect users of the product to your business.

About the Author: Jason Tarasi Is The Editor Of Marketer’s Protection Newsletter. Discover The Insider Secrets He Reveals To Keeping Your Business Safe And Hassle Free. Subscribe Now And Claim Your Free Gift!

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Thursday, October 9, 2008

The head of the International Monetary Fund (IMF) says the world is on the brink of a global recession but predicts the economy will begin to recover by late 2009.

Dominique Strauss-Kahn, Managing Director of the IMF, stressed nations must work together to avert a global recession and warns there is “no domestic solution” to the crisis. He also said this week’s coordinated interest rate cuts around the world are a good example of the international cooperation needed to restore faltering economies.

Furthermore, he announced the IMF has activated an emergency program Wednesday that allows the fund to provide loans more easily and quickly to emerging countries in economic trouble. This program was first used during the 1997 Asian crisis.

The program might be used in Iceland, which has seen major problems hitting the financial sector. Iceland has been forced to nationalize the three largest banks and, most recently, Kaupthing Bank.

The IMF chief made these remarks in Washington D.C. on Thursday, as top officials from IMF nations and the G-7 industrialized countries are gathering for meetings on economic issues. U.S. President George Bush is set to meet with G-7 finance ministers at the White House on Saturday.