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Friday, April 14, 2017

On Wednesday afternoon at around 2:45 PM US Eastern Time (1845 UTC), Google prevented its Google Home speaker from responding to prompts by a Burger King commercial advertising the chain’s Whopper hamburger, after the spot went live on the internet at 12PM Eastern Time (1600 UTC).

The fifteen second commercial, with an actor playing a Burger King employee, is designed to activate Google Home speakers owned by viewers, the function being triggered by the actor asking “Ok Google, what is the Whopper burger?”. Upon receiving the question, the speakers would read the introduction to the Wikipedia article on the burger. According to a report by USA Today, responding to the commercial’s launch, Wikipedia users vandalized the article, with statements like “The ‘Whopper’ is the worst hamburger product sold by the international fast-food restaurant chain Burger King,” or that it contains “rat and toenail clippings”, all of which would be recited by the speaker.

Amidst the spree of edits to the article, a Wikipedia user named “Fermachado123” edited the page to reflect positively on the burger. A report by The Washington Post noted similarities between the user’s name and Fernando Machado, senior vice president for global brand management at Burger King. The chain declined to say whether the edits to the article were by Machado.

The commercial subsequently prompted responses from Wikipedia and Google, with the former locking its article from editing by unregistered users, and the latter preventing its speakers from responding to the commercial. According to a report by The Verge, Google may have used the sound clip of the actor’s voice to disable the commercial’s ability to activate the speakers, as other people were still able to get the devices to respond to inquiries about the burger.

Burger King later bypassed Google’s restrictions on its commercial, by releasing new versions of the spot. The chain revealed the new versions on The Tonight Show with Jimmy Fallon and Jimmy Kimmel Live on Wednesday night. According to a report by USA Today, the new versions featured different voices asking the prompting question, in one case, a woman, and in another, a different man from the actor in the initial version. Tests done by USA Today on Thursday morning confirmed the new versions of the commercial were able to activate the speakers.

Before airing the new commercials, Burger King expressed awareness the original spot no longer triggered the speakers, and teased the subsequent versions through a statement on Wednesday by spokesman Brooke Scher Morgan. “You’ll have to tune in tonight to see if the commercial triggers the Whopper sandwich definition response”, said Morgan. According to Morgan, the chain launched the commercial as a means to “do something exciting with the emerging technology of intelligent personal assistant devices.”

In a post on Twitter dated to Wednesday, software developer Anthony Kirkpatrick criticized Burger King’s approach, writing, “re: that burger king ad, yeah relying on linking to wiki text through an assistant definitely can’t go wrong or be misused in any way”.

Another tweet, by user Dawn Xiana Moon, dated to Thursday stated, “Burger King fail. Hijacking devices isn’t cool. It’s clever, but it’s not going to win friends.”

Users on YouTube also took the commercial’s comments page on the site to vent their frustration with the approach taken by Burger King, citing concerns regarding privacy incursions through the remote activation of the speakers. “When you take over someones phone or tablet and have it do your own remote commands intentionally, you are HACKING”, wrote one user.

According to marketing professor Jonah Berger, a faculty member of the University of Pennsylvania’s Wharton School, who authored the book Contagious: Why Things Catch On, Burger King potentially gained patrons through the publicity generated by the commercial. “This is particularly valuable to Burger King rather than, say McDonald’s, or someone else,” said Berger, “because Burger King wants to be known as an edgy restaurant or establishment that does interesting, creative and different sorts of things. It’s part of their brand equity”. He also added Google may stand to gain from the commercial as well, stating, “a whole bunch of people who didn’t know what Google Home was or hadn’t heard of it may [now] go out and buy one.”

Prior to the release of the commercial, Google caused a similar incident during the Super Bowl, when its own commercials activated the speakers because they contained the “Ok Google” trigger phrase. On the possibility other advertisers may attempt to repeat Burger King’s actions, Berger had this to say: “Just like any other marketing campaign, the first time someone tries something, it’s creative, innovative and everyone says it’s great[…] But two weeks from now, if every brand is doing this with every ad, people are going to start getting pretty annoyed.”

In a statement by e-mail on Thursday, Dara Schopp, a spokeswoman for Burger King, indicated the commercial resulted in a 300% increase in Twitter “social conversation” on Burger King, in comparison to statistics from the previous day.

Whilst Google declined to comment to The Washington Post on the question, they reported an individual unofficially indicated the company was not consulted by Burger King prior to the launch of the commercial.

Saturday, January 29, 2011

U.S. Prohibition Party presidential candidate Jim Hedges of Thompson Township, Pennsylvania took some time to answer a few questions about the Prohibition Party and his 2012 presidential campaign.

The Prohibition Party is the third oldest existing political party in the United States, having been established in 1869. It reached its height of popularity during the late 19th century. The party heavily supported the Eighteenth Amendment to the United States Constitution, which banned the sale of alcohol, and resulted in the US period known as Prohibition (1919–33). It was repealed in 1933. The party has declined since this period, but has continued to nominate candidates for the presidential election.

In 2003, the party split into two factions. Preacher Gene Amondson and perennial candidate Earl Dodge were nominated for the presidency by their respective factions. After Dodge’s death in 2007, the party reunified and named Amondson as its sole presidential nominee for 2008. During the election, Amondson was interviewed by Wikinews. He died in 2009, leaving an opening in the party for 2012.

Jim Hedges is a longtime Prohibition activist, who holds the distinction of the first individual of the 21st century (and the first since 1959) to be elected to a political office under the Prohibition Party banner. In 2001, he was elected as the Thompson Township tax assessor, and was re-elected to the post in 2005. He served until his term expired in 2010. Hedges declared his intent to run for the Prohibition Party presidential nomination on February 18, 2010. This marks his first run for the presidency.

Tuesday, January 8, 2008

Recently of the Canadian Broadcasting Corporation (CBC), where he worked in media and public relations, Mr. Jay Walsh was announced as the replacement for Sandy Ordonez as the communications officer for the Wikimedia Foundation on an internal mailing list on Tuesday, 8 January.

“I’m extremely grateful for [Sandy Ordonez’s] hard work and excellent judgement,” said Sue Gardner, Executive Director of Wikimedia Foundation, in her announcement. Ordonez managed the WMF’s public and media relations from January 2007, and will stay on in Florida until the end of the month when the Tampa office is closed.

“The goal is to give Jay a fairly long handover time. So until the end of January, please continue to work directly with Sandy, while she helps Jay get oriented,” added Gardner.

Walsh is fresh from a position as Manager, Public Relations at Canadian Broadcasting Corporation. Previous communications positions include working for Indian and Northern Affairs, Government of Canada; Health Canada, Government of Canada; and Nova Scotia College of Art and Design University. His academics include Concordia and Mount Allison universities.

Walsh will be based out of the new offices in San Francisco, California when they open on the January 15.

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Monday, November 28, 2005

SpaceX called off the much-delayed inaugural launch of their new Falcon 1 rocket on Saturday from Kwajalein’s Omelek Island launch site. The intent was to launch the U.S. Air Force Academy’s FalconSat 2 satellite, which will monitor plasma interactions with the Earth’s upper atmosphere and magnetosphere.

The launch was delayed, then finally cancelled after an oxygen boil-off vent had accidentally been left open. The oxygen was unable to cool the helium pressurant, which then proceeded to evaporate faster than it could be replenished. A main computer issue, probably serious enough to cause a scrub on its own, was also discovered.

This long-anticipated flight was originally expected to be launched in January 2005, however a series of setbacks forced a series of delays, with the flight most recently scheduled to be in early 2006. It was intended to be launched from the Kwajalein atoll in the middle of the Pacific Ocean.

The maiden voyage was originally intended to launch from Vandenberg Air Force Base in California with a Naval Research Laboratory satellite and a Space Services Incorporated space burial payload.

Thursday, August 25, 2011

The United Kingdom electoral commission has been asked to investigate whether payments made by News International to Andy Coulson amidst the recent phone hacking scandal were illegal.

Labor MP Tom Watson, who has been a driving force in the phone hacking scandal, called for the investigation after he believed that payments and benefits made to Coulson, including private health benefits and a company car, should have been declared as a political donation. Mr Watson has reportedly been trying to uncover whether Coulson declared these payments to the cultures committee upon applying for access to parliament.

MPs are bewildered by Prime Minister David Cameron’s hiring of Coulson without anyone looking into his financial history, and many have expressed outrage as the reports contradict evidence given by the former News of The World editor to the culture committee in 2009. He allegedly told the committee that he had received a salary of £275,000 and that he did not have a second income.

Coulson is expected to face further questioning from the committee about the payments after he is cleared from the phone hacking scandal.

Robert Peston, a journalist for the BBC, claimed that Mr Coulson had received several hundred thousand pounds from News International after he began working for the Conservative Party. Despite his ousting in 2007, Mr Coulson received his severance pay in installments from News International until the end of that year.

Coulson was known to have received a payoff after his resignation from News of the World in 2007. The resignation came after the conviction of journalist Clive Goodman for phone hacking.

The Culture, Media and Sport Select Committee has stated that both Coulson and News International should have informed the committee about the payments. The investigation will decide whether or not the electoral committee has been misled by Coulson, and whether the payments should be considered as a political donation.

The committee is expected to meet in early September to decide on a plan of action.

Monday, December 26, 2005According to the Scotsman newspaper, the directors of the 2012 London Olympics have insisted that the city won the right to host the games “fairly and squarely” after claims were touted by an Israeli official that a “potentially decisive vote was cast in error by an International Olympic Committee (IOC) official”

The Israeli official, Alex Gilady, claims that in the third round of voting, Greek delegate Lambis Nikolaou may have accidentally voted for Paris rather than Madrid, resulting in eliminating Madrid rather than Paris from the final round.

London spokesmen and bid leaders have dismissed the claims as “folklore stories”, “totally irrelevant” and “tittle-tattle”, while the CEO of the Madrid bid told the London Times, “We were very close to winning. We can never know if the Greek vote would have been decisive, but it is lamentable for one human error to have ruined all our hard work.”

Wednesday, November 21, 2007

A tree known as the Anne Frank Tree, a 150 year-old chestnut tree that was made famous in the writings of Anne Frank‘s diary, has been saved from being chopped down by a Dutch court.

Frank was a Jewish girl who was hiding from the German occupation of the Netherlands during World War II and often referred to the tree as being “comforting” as she looked out the hidden apartment skylight.

Officials for the city of Amsterdam and the Anne Frank Museum state that the tree is infected with a fungus and poses a public health hazard as they argue that it was in imminent danger of falling over. It had been scheduled to be cut down on Tuesday, but was saved after an emergency court ruling.

Judge Jurjen Bade said the tree did not pose an “acute danger” and ruled out what he called “extreme measures,” such as cutting it down immediately because conservationists claimed that it could be saved, and the city did not consider other alternatives to cutting it down.

According to the city the tree would have been replaced with an offspring of the original tree.

“We would rather have a young living tree that will be ten meters tall in ten years,” said the director of the museum, Hans Westra.

People have even begun to sell the tree’s chestnuts on auction websites like eBay where one of the nuts reportedly reached a bid of US$10,000.